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Ok, what do you do when a 20 plus year old Network Marketing company stops communicating with its field distributors? (Which is what Weekenders did on July 8th 2008.
You can find the answers at the following blog posts.
1. http://mlmleads.com/blog/how-to-survive-the-weekenders-purported-bankruptcy-and-lack-of-communication/
2. http://www.mlmhelpdesk.com/
If you are a Weekenders rep and you are looking for a new home, or would like to know what companies and/or sectors of MLM that are coming on strong contact me personally at 850-650-0557.
Seriously, after 26 years in the network marketing profession consulting with top CEOs and field leaders I may just know of a new home for you.
Never Give Up
Troy Dooly
850-650-0557
Using landing pages to guide your prospects through your marketing campaign is a sure way to create an ever growing pipeline of potential sales.
Today I wrote a blog post over at MLM Leads that will help you create the foundation to your Landing Page system.
Click here to read more.
Never Give Up,
Troy Dooly
As most of you know who follow my blogs, John Maxwell is a personal mentor of mine. In the last few months John has released three great books, but Make Today Count, if by far one of his best.
John’s other two releases this year are:
Leadership Gold
Gold For Gold
I suggest you add all three to your personal library, if you are serious about growing personally and as a leader.
John also has a great monthly DVD club that is full of resources. Click here to learn more.
And for all of you who want to take your business to the next level here is the ONLY discount link for the MLM Profession you will find anywhere.
Catalyst Conference (Use this discount code “MLM08″ when you go to register and you will receive the MLM discount.)
Never Give Up,
Troy Dooly
The benefits of a Private labeled (customizable) internet based video player are huge. Yesterday I shared why a custom video player pull better SEO results than video sharing sites.(read here)
Here at DeskPing, our goal is to provide Web 2.0 tools and deliver information that make it turnkey for anyone to quickly and easily put emotionally impacting videos online by creating custom video players with the DeskPing Media platform.
I want you to know right off the bat, that you can receive the benefits of Video Marketing, even if you have never shot a video in your life.
At DeskPing we make it simple for you to custom-branded Media Player using our media platform. When we first started brainstorming what the DeskPing Media Player would need to be, we included some exciting features while keeping in mind the following requirements:
1. Completely turnkey (for the producer (you) and the viewers)
2. Customizable and Brandable (It tells your story)
3. Self-funded (An affiliate program to offset your monthly cost)
Introducing to the DeskPing Media Player
Through your DeskPing Dashboard you can:
• Create unlimited players
• Change/add features to your players
• Delete players you don’t use anymore
• Upload new video files from just about any standard media format into your DeskPing video account.
• Check your media player stats
• Create the code for adding players to your web pages, emails and/or downloads
• Create players your affiliates can add to their pages and so much more.
Here is our Three Step Process to get your videos online:
1. Upload, Encode and Stream Your Video within Your DeskPing Account
In your account dashboard, you will choose and upload your video files and out video encoder easily turn most existing video formats into the high-quality, fast-loading DeskPing video format.
2. Customize Your DeskPing Video Player
Using your DeskPing Dashboard, you can customize each video player you create or use the default players already created. Here are a few of the custom features for your media player:
• Player color
• Border color
• Start options
• End-of-movie options
• Video size
• Branding options (Custom logos)
• Linking options
3. Adding Your Video to Your Sites
Once you’re satisfied with your player configuration, you’ll click “Generate Code” and BAM, your player is ready to be added to the site of your choice. You don’t need to know anything about website programming. Simply add the code to any web page where you want your video or playlist to stream and you’re done! Three simple steps and your video player is live on the web.
If you are new to DeskPing then go on over to our home page and take a $3.97 test drive.
Never Give Up,
Troy Dooly
Should I use an internet based custom video players .vs free video sharing sites like UTube, Google videos and Yahoo videos, is a question that many internet marketers are asking today.
I can tell you both of these video marketing methods have their place in your macro-marketing campaign. However, if you use either of them wrong, you will not be able to dominate your market niche.
According to global information provider ComScore online video viewing jumped 13% to 11.5 billion views (Press Release.)
However, what is more important than the number of views listed above is “how can I get some of those views on your website?” And the next question is “do I use video sharing sites such as YouTube or one of the other video sharing sites
popping up on a daily basis?”
First let me say the traffic on these sites is huge, and you could gain tremendous exposure by uploading your videos on these sites.
And let’s not forget another great advantage of these video sharing sites is the ease of which your videos can be shared and displayed on other blogs and social networking sites. Anyone can add a small piece of code (provided by the video sharing sites) to their website, blog or personal profile page.
However, what most internet marketers are doing is, uploading their videos to the sites, adding the embed code to their web sites, and then relying upon the free VS site to host and serve the video. While this is fine for personal use, when it comes to building your personal brand and controlling your advertising this is not smart for several reasons.
Here are five things you should realize before you rely on video sharing sites as your main video marketing channel.
1. Video Sharing Site Marketing
As you know, you can’t run a website for free, at least not for very long. And video sharing sites know this better than anyone. If they are going to offer you free services, they will need to sell advertising to stay in business, (well unless you’re UTube with daddy’s deep pockets). And the way they do this is by placing advertisements in, after and/or next to your videos.
In some cases they may share some of the ad dollars with you, but in most cases they won’t. And besides, what good is a little ad revenue, when the ads being displayed are more than likely coming from a competitor?
2. Uncontrolled Video Quality
Video sharing sites such as Google and YouTube, convert your video to the most compressed format possible in order to minimize bandwidth.
Compression in itself isn’t the issue; the issue is the video sharing sites are not concerned about the playback quality of your compressed video, all they care about it maximizing their overall profits. Even at the cost of the quality of your video presentation.
3. Free Marketing… For Them!
Embedding a video hosted at a video sharing site on to your websites, blogs or social networking profiles is the same turning over your friends and family to them to send spam too. This is the way they generate leads for those companies who pay them for lead generation. It is kind of funny. The video sharing sites get you to place their ads on your sites for free, and then they charge their clients BIG bucks to advertise on their sites.
Yes, I know they are providing you with free hosting for your videos. But is it worth it? I mean really how much can it cost to host your videos? Just how much bandwidth do you use?
And the biggest downside to this marketing scheme is the fact when someone clicks on an embedded YouTube player you have embedded on your site and it automatically takes you to the UTube site, and you loose full control of the marketing message.
Now, that prospect you have worked so hard to bring to your site, may be gone forever! You invest way too much time and money bringing traffic to your site just to watch it be stolen away from you.
4. Streaming, Downloading & Displaying Frustrations
Look we all know of the frustrations we have experienced ourselves when we want to watch a video on a video sharing site, so guess what your prospects are experiences as well?
And with the continued explosion of new video sharing sites, and the new viewers hitting sites like UTube, Google and Yahoo it is becoming increasing hard for these sites these to keep up with the heavy loads placed upon their servers. In the case of Yahoo if they are hosting a Victoria’s Secret virtual lingerie show, it could bring their whole video system down (like a few years ago), which is why we experience choppy, slow-loading or even non-loading videos.
And the worst part is when you do have an issue, you do not have a live person to talk with. Customer service, if it exists, is mostly provided by email exchanges.
5. Limited Control Over Display, Downloading & Streaming Features
Most video sharing sites don’t let you choose what is displayed in the first frame of the video player before it starts streaming. In several cases video sharing sites will use this for their own marketing purposes. And in the cases when the sites themselves are not using this frame, it is blank and causes your presentation to look unprofessional.
The whole purpose of placing videos on your sites is to get your visitors to watch the video and follow your Call To Action. When we created the customizable DeskPing video player, we did it with this same purpose in mind
Video sharing sites are powerful, revolutionary, and offer an excellent venue for helping you gain exposure for your business, but should never be used as your main video marketing channel. Only use these sites for hosting videos that cause curiosity and drives the viewer to your website to watch… The Rest Of The Story!
Tomorrow I am going to share how the DeskPing Customizable Video Player is the most turnkey video platform available today, and how this platform will increase your overall visitor conversion upwards to 377%.
Once you see for yourself the power of this do-it-yourself, turnkey video marketing solutions you will see why DeskPing is a far better solution than free video sharing sites.
Never Give Up,
Troy Dooly
marketing strategies video tips
Everyday I have someone ask me “what is the best type of lead to use with DeskPing?” However, I am not sure if the folks asking the question really understand what they are asking.
DeskPing is a macro-marketing platform created to be used with EVERY type of lead; real-time leads, email leads, warm market leads, cold market leads, or just your friends and family.
The question is not really what type of leads, but should be “how do I use DeskPing?”
Take some time right now and checkout exactly what DeskPing has to offer.
Never Give Up,
Troy Dooly
Finding an Email Autoresponder solution for your MLM Leads is not an easy task. To find an Email Autoresponder solution for your MLM leads that works is even harder.
Now as a member of MLMLeads.com you have the exclusive use of the most advanced email autoresponder solution available anywhere.
The new email autoresponder solution uses the most advanced email delivery technology to make sure the email flows uninterrupted. And unlike some email solutions, the new MLMLeads.com email autoresponder solutions maintains its “white listed” status by using best practices as described by the federal CAN-SPAM Laws.
Check out this powerful email autoresponder solution by clicking here.
Never Give Up,
Troy Dooly
The Navigator
This article is on email optimization. Specifically how to get your autoresponder message and/or email marketing into your prospects inbox.
Email optimization is all well and good… provided your email message actually arrives at the intended prospects inbox. Most permission based (opt-in) email ends up in the junk folder because ISPs and/or spam filtering companies mistake it for spam.
I.ve picked up some great tips over the years. These came from Yasifur Rahman, VP of Kobemail.
• Images and text. It’s a good idea to work toward a 60:40 image-to-text ratio. Image-only creative is a big no-no.
Always have both images and text in creative. Most spam creative is just center-aligned images, so this layout is a spam indicator for various filters. If you have a top header (usually a logo), keep it under 100 pixels and simple, if possible. And always linked to the sender’s landing page.
• Overuse of spam-flagged words. Symbols and words, such as “$,” “FREE,” “$100″ (or any other amount), “cash,” “!,” “Prize,” “!!!,” “click,” and “complimentary” increase your spam score exponentially when used excessively.
A few of them used here and there won’t affect the email as much. But when they’re used consistently throughout the message, the email is open season for spam blockers.
• Backgrounds and alignment. Colorful backgrounds raise a spam score greatly. A white background is the lowest scoring color within an email.
Also, most spam messages are centered. Left-align your creative to make it look legitimate. The combination of these changes will have a positive effect on your deliverability.
• Subscription date. Add a subscription date to your message, such as: “Thank you for signing up on 07/13/06.” This builds email credibility.
The more information about the subscription you put in your email, the easier it is for ISPs to determine that the mailing was a legitimate, subscribed mailing.
• Broken image and text. A smooth transition between image and text makes your creative look professional. Plus, when images are disabled, the HTML won’t break.
Combined with the earlier recommendations, it will be easier for email recipients to believe your email isn’t spam. And if reported, it’s easier for the sender to convince the ISPs that the newsletter was legit and not intended as spam.
Now take some time to review your current messages to make sure you are following the advice of the above tips.
To take deliverability into your own hands, I suggest you check out the DeskPing Desktop Communicator. Start today moving your permission based list from email to desktop.
Never Give Up,
Troy Dooly
The Navigator
Email marketing has been the main online marketing channel for 8 years. However if your email is not optimized correctly it will go unread.
Over the next two days I will be giving some tips on how to create a powerful, yet optimized email message.
Use image tags: Never insert an image in your html email without an image tag. How many times have you received a html email and there are just “x” where the image should be? This is vey unprofessional and is a sign that the sending does not use “best practices” when sending email. When you add an image tag, even when the picture is turned off (outlook) your recipients will still see what the image is all about.
Test your subject line: Don’t use some stupid subject line that has nothing to do with the content of the email. Your subject line should give enough information to determine if the email is relevant to the recipient. Create three subject lines and test a sampling of your list. Your subject line should show respect for the recipient’s time and inbox. Once you see which subject line got the most open rates, use it with the rest of your list.
Copy is King: At least in email marketing. When you write your email, write it tight and to the point. I would also suggest adding a link to a video explaining more. Copy is king, but Video is like the “Force” in Star Wars.
Test your “Call To Action: What is your CTA? Use a couple of CTA in your email. I suggest two different calls to action, and track which one receives the highest click through rate.
Tomorrow I will cover “How To Get Your Email To The In-Box.”
Never Give Up,
Troy Dooly
The Navigator
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