How To Use Video Marketing On Your Lead Capture Page

Video marketing on the web is the best way to improve your lead capture page conversion rate. All that is involved is a web video hosting company and streaming your video on your lead capture page.

Let’s say you have a MLM lead page that you’re using to generate network marketing leads for your business. You’re sending tons of expensive traffic to the page. You’re finding that you’re not converting the traffic the way you would like.

You’re stuck.

What should you do?

The quickest way to improve lead capture page conversions is to add web video to your capture page. Here are 5 of the top ways to improve your lead capture page conversion rates:

Tip #5: Add “Live Support” on your Lead capture Page.
Using a Live Support button on your site helps build trust with your web visitor. Your visitor realizes there is a real person behind the site and this represents a real business that is staffed by real people.

While most won’t contact you via the Live Support link, it has helped my business tremendously because it allows the web visitor to quickly ask and get answered the one question that will get them into action on your landing page.

Tip #4: Provide a Bonus.
Prospects are always asking “What’s in it for me?” So while your offer to optin on the lead capture page should stand on its own merit, you’ll want to entice your visitor even further by providing a free bonus for the optin.

What type of bonus can you provide?

I’ve successfully used…

• A downloadable informational report
• An informational web audio report
• An informational web video report
• A discount coupon redeemable on purchase
• A bonus product redeemable on purchase

The bonus is your way of “sealing the deal” or removing any hesitation on your visitor’s mind on whether or not they should opt into your lead capture page.

Tip #3: Ask Fewer Questions
During a recent survey, respondents said that they would be more likely to request information from websites if they were able to provide less personal information in order to receive online information. So that means that the more questions that you ask of your web visitors, the fewer people will fill out your landing page.

What do I do?

I’ve changed my lead capture page to incorporate the “one-click” DeskPing direct to desktop marketing subscription button.

There are a couple reasons for doing this:

No Personal Information Required Upfront. Since the user clicks the button and begins to install a direct to desktop communicator or desktop to desktop communicator, there is no upfront requirement of your visitor to give their contact information. In their minds, they can get the information for free without having to provide any personal information.

It isn’t until the communicator is being installed that the visitor is asked for their personal name.

No Email Delivery Issues. Since my messages are delivered direct-to-desktop, there are no email delivery issues or filtering issues to contend with.

Deliver Rich, Engaging Multimedia Messages. Since I’m sending my messages direct-to-desktop via direct to desktop marketing, I can include streaming web audio, streaming web video and graphics.

Direct to desktop marketing is a great alternative to email marketing. Direct to desktop marketing completely bypasses the email inbox and all its problems to deliver rich, engaging desktop messages.

Desktop Marketing: An Alternative to Email Are you new to direct-to-desktop marketing and the advantages it can provide your business? Click here to learn more and see for yourself how messages can be delivered from your desktop to desktop.

Tip #2: Add Streaming Web Audio to Your Landing Page.
Adding streaming web audio to your landing page can dramatically improve your marketing results. I’ve done this for several years now and have found it to be extremely effective in communicating with my web visitors.

What are some of the way you can use streaming web audio on your landing page?

You might try posting streaming web audio to…

• Share web audio testimonials of happy customers
• Tell your story
• Provide a audio description why people should consider opting into your page
• Provide audio instructions on how to proceed on your landing page
• Provide your visitors with an audio guarantee of satisfaction
• Ask your visitors to optin or ask for their order
• Tell visitors about your privacy policy
• Describe what will happen once they opt into your lead capture page
• Describe the benefit that they’ll receive once they’ve opted into your lead capture page

Of the suggestions above, web audio testimonials and web audio guarantees are the strongest streaming media you can post to your lead capture page. I’ve literally seen lead capture page conversion rates increase more than 200% through the use of streaming web audio on the capture page.

Tip #1: Add Web Video to your Lead Capture Page.
If you thought adding web audio to a lead capture page was effective in increasing landing page conversions, wait until you try adding streaming web video to your landing pages and see what happens then.

I have customers that have seen 10X increases in landing page conversions when they added streaming web video to their landing page.

What are some of the way you can use streaming web video on your lead capture page?

You might try posting streaming web video to…

• Tell your story
• Share web video testimonials of happy customers
• Tell your guarantee of satisfaction
• Ask visitors for the order
• Tell visitors why you have what it is that they’re looking for
• Provide a description why people should consider opting into your landing page
• Provide instructions on how to proceed on your landing page
• Describe what will happen and the benefit they’ll receive once they opt into your landing page

Of the suggestions above, I strongly recommend that you use streaming web video to tell your personal story and to tell the stories of happy customers through their web video testimonials.

People want to do business with people that they know like and trust. And as humans, we communicate with sight and sound. So by using web video to look and talk to your visitor right in the (camera) eyes, you can better communicate with those visitors to build the trust. And once they trust you, they’re one step closer to doing business with you.

Improve Landing Page Conversions 997% Learn the secrets of streaming web video and how you can improve your landing page conversions 997% or more. Click here to learn more.

In summary, we’ve presented the top 5 ways that you can improve your landing page conversion rates. The biggest gains center around the use of streaming web video and streaming web video hosting on your landing page.

WEBSITE: http://www.deskping.com

KEYWORDS: web audio, web video hosting, landing page